07 / Ways of Working
Grilling
Reaching a design concept by having the agent interview you, one decision at a time, instead of guessing at your intent. The most reliable antidote to an agreeable model.
How you’ll hear it
“How do I brief it well?”
“Let it interview you first, one question at a time.”
Avoid
Writing a long brief full of unstated assumptions.
The longer version
Grilling means asking the agent to interview you before it starts, one decision at a time. It surfaces the assumptions you would otherwise leave out, and it counters the model’s habit of simply agreeing.