Selected Projects
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2019
Digital Financial Inclusion Journey Mapping - India
Mapping India's Digital Financial Inclusion Journey and Driving Last-Mile Adoption
2019
Digital Financial Inclusion Journey Mapping - India
2019
Digital Financial Inclusion Journey Mapping - India
2014–2020
Paperless Records & Global Compliance Transformation
Designing a Paperless-by-Default Government at Global Scale
2014–2020
Paperless Records & Global Compliance Transformation
2014–2020
Paperless Records & Global Compliance Transformation
2023
Sustainability Communication Strategy, Sokos Hotels
Designing Sustainability into Everyday Retail at National Scale
2023
Sustainability Communication Strategy, Sokos Hotels
2023
Sustainability Communication Strategy, Sokos Hotels
2022
Mycelium Leather Go-to-Market Strategy - VTT
Taking a Deep-Tech Material from Lab Proof to Market-Ready Offering
2022
Mycelium Leather Go-to-Market Strategy - VTT
2022
Mycelium Leather Go-to-Market Strategy - VTT
2021
Designing the Witness Experience in the Finnish Courts
Humanizing the Witness Experience in the Finnish Court System - Finland
2021
Designing the Witness Experience in the Finnish Courts
2021
Designing the Witness Experience in the Finnish Courts
2016
Vultures Mapping Illegal Dumps in Lima
Turning Vultures into High-Tech Environmental Sensors
2016
Vultures Mapping Illegal Dumps in Lima
2016
Vultures Mapping Illegal Dumps in Lima
2021
Reimagining Digital Future
Modernizing a 170-year-old organization by designing a platform that reflects how people actually work - United Kingdom
2021
Reimagining Digital Future
2021
Reimagining Digital Future
2021
Improving City Services for Helsinki’s Diverse Communities
Designing Public Services That Include Everyone - Finland
2021
Improving City Services for Helsinki’s Diverse Communities
2021
Improving City Services for Helsinki’s Diverse Communities
2015
Transforming TB Detection Through Bio Detection Innovation
Reimagining Tuberculosis Detection Through Low-Cost Biological Innovation
2015
Transforming TB Detection Through Bio Detection Innovation
2015
Transforming TB Detection Through Bio Detection Innovation
2021
Advancing Circular Economy Business Models (Open Innovation Camp)
Building the Next Generation of Circular Economy Innovative Business Model - EU
2021
Advancing Circular Economy Business Models (Open Innovation Camp)
2021
Advancing Circular Economy Business Models (Open Innovation Camp)
Testimonials
Wall Of Honor
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek consistently leaves a strong impression thanks to his uplifting presence, creative thinking, and genuine ability to bring people together. Tarek has a unique talent for combining strategic insight with original ideas. He’s quick to identify opportunities in challenges and always adds perspectives that help move the work forward in unexpected and valuable ways. What also stands out is how naturally collaborative he is. Tarek creates an environment where everyone feels encouraged to contribute, and he helps teams build momentum through his steady focus and thoughtful engagement. Whether taking the lead or supporting others, he brings reliability, warmth, and a sincere investment in shared success."
Elena Howlader Elena Howlader
Product and Service Designer
"Tarek's enthusiasm and expertise in human-centered design made a lasting impact on my own journey in the field. Tarek is not only highly skilled in service design and related disciplines but also an empathetic and engaging mentor. Their ability to teach, support, and collaborate makes them a fantastic colleague and an asset to any team. I wholeheartedly recommend Tarek to anyone looking for a knowledgeable, approachable, and inspiring professional.."
Katja Pietilä-Seppä
Senior Graphic Designer
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek consistently leaves a strong impression thanks to his uplifting presence, creative thinking, and genuine ability to bring people together. Tarek has a unique talent for combining strategic insight with original ideas. He’s quick to identify opportunities in challenges and always adds perspectives that help move the work forward in unexpected and valuable ways. What also stands out is how naturally collaborative he is. Tarek creates an environment where everyone feels encouraged to contribute, and he helps teams build momentum through his steady focus and thoughtful engagement. Whether taking the lead or supporting others, he brings reliability, warmth, and a sincere investment in shared success."
Elena Howlader Elena Howlader
Product and Service Designer
"Tarek's enthusiasm and expertise in human-centered design made a lasting impact on my own journey in the field. Tarek is not only highly skilled in service design and related disciplines but also an empathetic and engaging mentor. Their ability to teach, support, and collaborate makes them a fantastic colleague and an asset to any team. I wholeheartedly recommend Tarek to anyone looking for a knowledgeable, approachable, and inspiring professional.."
Katja Pietilä-Seppä
Senior Graphic Designer
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
''Tarek brings a rare mix of strategic vision, empathy, and hands-on execution. Tarek is a true leader and change-maker. Any organization would benefit greatly from his expertise and dedication.''
Mina Eskander
Senior Accountant
''It is a joy to work with Tarek! He is very enthusiastic, efficient and puts great attention to every detail. As a service designer he has deep empathy for the users and ability to draw good conclusions. Thank you Tarek!''
Saara Järvinen
Senior Insight Strategist
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
"Tarek is truly understands users and creates solutions people love. Whether he’s running workshops or mapping out user journeys, he brings clarity and fresh ideas every time. He work smoothly with all teams and bring everyone together to get things done. Best of all, he is a blast to work with! He has positive energy which makes tough projects feel doable.''
Linh My Nguyen
Business Consultant
''Tarek brings a rare mix of strategic vision, empathy, and hands-on execution. Tarek is a true leader and change-maker. Any organization would benefit greatly from his expertise and dedication.''
Mina Eskander
Senior Accountant
''It is a joy to work with Tarek! He is very enthusiastic, efficient and puts great attention to every detail. As a service designer he has deep empathy for the users and ability to draw good conclusions. Thank you Tarek!''
Saara Järvinen
Senior Insight Strategist
"Tarek is one of the most creative and inspiring professionals I’ve met. His out-of-the-box thinking consistently leads to bold, innovative ideas that drive real impact. Tarek is not only driven and visionary, but also someone who naturally steps into leadership bringing people along, motivating teams, and fostering a sense of purpose. Whether leading a project or contributing as a thought partner, he brings energy, clarity, and direction to everything he does. It’s been a privilege to collaborate with him!."
Laura Parviainen-Vilo
Agile Finland ry, Vice Chairman
FAQ
Any Questions?
Didn’t find your answer? Feel free to reach out
Do you offer consulting?
Yes, if I'm not hired full-time. I provide strategic consulting across service design, innovation, and program transformation leveraging 16+ years managing multi-sector projects in 7 countries. Whether it's a quick sprint or ongoing advisory, I focus on actionable outcomes. Book a free 30-minute session to get started.
Do you offer coaching & mentoring?
Yes. I offer a limited number of coaching and mentoring spots for designers, innovators, and founders, drawing on 16+ years leading multi-country projects and teams. Sessions focus on real work portfolios, service offers, complex stakeholder challenges, and career moves with a blend of practical feedback and reflective coaching so you leave with clear next steps. Whether it is a one-off deep dive or a short series, the emphasis is always on actionable outcomes, not theory. You can start by booking a free 30-minute call to see if it is a good fit.
How do you price your work?
Every project is unique, so I price based on the value and impact we'll create together, not just hours worked. Pricing depends on project scope, timeline, complexity, and the outcomes you need. Whether it's a 4-month transformation or a strategic sprint, we'll agree on clear deliverables and investment upfront. Let's discuss your goals and I'll provide a tailored proposal.
How often will we communicate during the project?
Communication is key to success. We'll have: 1- Weekly check-ins to review progress and address any questions 2- Milestone reviews at key project phases (Understand → Co-Create → Execute) 3- Ad-hoc updates as needed, I'm always reachable via email or messaging During our check-ins, I'll share what I've completed, what's coming next, and ensure we're aligned on direction. You'll never be left wondering where things stand. Transparency and collaboration drive results.
Do you offer ongoing support after a project is complete?
Yes. I build solutions designed to work independently, but I'm available for ongoing support if you need it. Options include: 1- Retained advisory: Monthly strategic guidance as your business evolves 2-On-demand support: Ad-hoc help with updates, optimizations, or new features 3- Training extensions: Additional workshops or trainings My goal is to empower your team to sustain results without me but I'm here if challenges arise or you want to scale further.
What if I'm not satisfied with the result?
That won't happen because we'll be aligned throughout. Here's how I prevent surprises: 1- Regular check-ins ensure you see progress before it's "final" 2- Feedback loops built into every phase (Understand → Co-Create → Execute) 3- Clear success metrics agreed upfront so we're measuring the same thing If something doesn't meet expectations, we'll identify the gap immediately and adjust within the project scope. My goal is your success not just project completion. With 200+ projects delivered across 7 countries, I've learned that transparency prevents disappointment.
Do you offer consulting?
Yes, if I'm not hired full-time. I provide strategic consulting across service design, innovation, and program transformation leveraging 16+ years managing multi-sector projects in 7 countries. Whether it's a quick sprint or ongoing advisory, I focus on actionable outcomes. Book a free 30-minute session to get started.
Do you offer coaching & mentoring?
Yes. I offer a limited number of coaching and mentoring spots for designers, innovators, and founders, drawing on 16+ years leading multi-country projects and teams. Sessions focus on real work portfolios, service offers, complex stakeholder challenges, and career moves with a blend of practical feedback and reflective coaching so you leave with clear next steps. Whether it is a one-off deep dive or a short series, the emphasis is always on actionable outcomes, not theory. You can start by booking a free 30-minute call to see if it is a good fit.
How do you price your work?
Every project is unique, so I price based on the value and impact we'll create together, not just hours worked. Pricing depends on project scope, timeline, complexity, and the outcomes you need. Whether it's a 4-month transformation or a strategic sprint, we'll agree on clear deliverables and investment upfront. Let's discuss your goals and I'll provide a tailored proposal.
How often will we communicate during the project?
Communication is key to success. We'll have: 1- Weekly check-ins to review progress and address any questions 2- Milestone reviews at key project phases (Understand → Co-Create → Execute) 3- Ad-hoc updates as needed, I'm always reachable via email or messaging During our check-ins, I'll share what I've completed, what's coming next, and ensure we're aligned on direction. You'll never be left wondering where things stand. Transparency and collaboration drive results.
Do you offer ongoing support after a project is complete?
Yes. I build solutions designed to work independently, but I'm available for ongoing support if you need it. Options include: 1- Retained advisory: Monthly strategic guidance as your business evolves 2-On-demand support: Ad-hoc help with updates, optimizations, or new features 3- Training extensions: Additional workshops or trainings My goal is to empower your team to sustain results without me but I'm here if challenges arise or you want to scale further.
What if I'm not satisfied with the result?
That won't happen because we'll be aligned throughout. Here's how I prevent surprises: 1- Regular check-ins ensure you see progress before it's "final" 2- Feedback loops built into every phase (Understand → Co-Create → Execute) 3- Clear success metrics agreed upfront so we're measuring the same thing If something doesn't meet expectations, we'll identify the gap immediately and adjust within the project scope. My goal is your success not just project completion. With 200+ projects delivered across 7 countries, I've learned that transparency prevents disappointment.
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